The basic idea of the personality of 95% of businessmen is leadership. It makes business leaders, motivates them, gives them strength and energy. Seeing that this idea makes them successful, businesspeople put it at the heart of their business. Most businesses are built on the basis of the idea of a businessman’s personality. A business built this way is simply an extension of the businessman’s personality.
On the one hand, this is good. A businessman knows his idea well and can quickly build a business based on it that will help him implement it. Every successful transaction signals that the idea has been implemented and it is a pleasure. Therefore, a businessman likes to do business, likes when the idea of a business, and therefore his personal one, is realized. I want it to happen again and again.
But there is one point that imposes restrictions on the growth of a business, when it is based on the idea of a businessman’s personality. The point is that the businessman sees the idea of leadership in his own way. Some consumers see it as well, but not all. Many consumers see the idea of leadership differently. Therefore, any business based on the idea of a businessman’s personality sooner or later reaches its limit.
Business stopped. Why?
Therefore, the first question that you should ask yourself if the business has stopped is whether it has reached the limit of its development. The limit of development is the number of customers who see the idea that underlies the business as well as the Creator of the business. Well, let’s say 20% see the idea of leadership as a businessman. He will reach them very quickly, they will hear and understand him, they will perceive him as a leader.
And everything will happen very quickly, so quickly that success can make your head spin. But then everything stops, because the remaining 80% do not see the idea of leadership in the same way as a businessman. Accordingly, they do not perceive the business they built as a leader, as the one who makes the best offer. No matter how hard a businessman tries, nothing will help if he doesn’t do it within the usual framework.
You can only solve the problem if you go beyond the usual limits. Accordingly, to move forward, first of all, you need to understand how the majority of consumers see the idea of leadership, i.e., you need to understand how the majority sees the idea of the market. You can only do this if you use the market telegram. In fact, it can be used to” get into “consumers’ heads and find out what they think.
So, if the business has stopped, it is not a problem at all. This is just an indication that the idea that underlies it is exhausted, which means that you need to analyze the business strategy and restart the business. Experienced market players are aware of this and periodically restart the business, changing the idea that underlies it. One of the signs that the business has been rebooted is rebranding.
If you see that the company has rebranded, it means that its marketers have gathered enough information that the idea on which the business is built has been exhausted. It is impossible to continue business on its basis, which means that you just need to choose a new, promising idea. This idea is selected and the entire company is adjusted to it, including the company’s logo and corporate identity, and the business is restarted.
Of course, not always, if the business has stopped-it means that the business has stopped. It is possible that the market, not the business, has stopped. Only a specialist can understand whether the business or market has stopped. Therefore, if you are not satisfied with the pace of business development, you need to contact a specialist who will conduct an audit and find out the real reason for the stop and tell you exactly what to do.